and just like that Truvidity Labs was born....
ok, maybe it's not that simple but let's start from the beginning
For decades, clients, friends, coworkers and family would ask me "what supplement to you recommend for ______". That blank was to lose weight, build more muscle, sleep better, feel more energy, run faster... and other results they were looking for. I would always have my go to products, that I personally used or researched and would give them the recommendation. The problem I had is that my recommendation always came with a footnote like "this is good but it has Sucralose in it which isn't healthy" or "I like this product but it's missing vitamin D so you'll have to add that in separately" or "this is my favorite protein powder but it has a lot of extra fillers in it". I got tired of having to always offer up suggestions that had lots of conditions attached to them.
In 2022, I decided to put all of my energy into developing my "wish list" of formulations that, if I could create the perfect supplements to address the most common health, fitness and performance goals, I would. I came up with four formulas that I believed would answer most of the requests: a clean protein powder that had digestive support for people who get "protein belly", a nighttime product that supports superior cognitive and muscle recovery, a hydration powder that is loaded with electrolytes, no sugar and tastes amazing (and gets all the poison G*ades out of the mouths of our children), and a clean and stimulant free metabolism supporter. I connected with a local small batch manufacturer of nutritional supplements and worked along side the chemist on staff to optimize the formulas for taste, efficacy, shelf stability, and most-importantly be sure they are cost-effective.
Nine months (and about 5,000 hours of work) and three rounds of flavor testing later, we had our first batch in production. I created the first templates for the labeling and worked alongside the graphic designers to develop the initial bottles. The office in Marco Island was organized to support inventory, shipping, and drop ins and the first batch of orders was shipped on July 1, 2024. And just like that, Truvidity Labs was born.
yes, that is my picture on the home page image
so you want to know about me....well here you go!
Professionally, I've been a clinician at the bedside and a healthcare executive. I have built and managed international analytics businesses that generated over $30M. I've also owned a small gym, been a personal trainer, and nutritional coach. When you throw all that into a blender, what comes out is a premium nutritional supplement company and health performance coaching practice, No seriously, that's what happened.
When I had the opportunity to take a step back from my twenty years in progressive healthcare leadership and analytics (our company went public, you know how that goes), I had a chance to ask myself, "what do you REALLY want to do next". I decided to go back to school and complete my PhD in performance psychology to become an expert in behavioral approaches to help people improve their health, fitness, and overall longevity. I have a sincere passion to help people find ways to incorporate healthier choices in nutrition, exercise, supplements, and life in general. Developing Truvidity Labs products gave me the opportunity to know that the supplements I recommend are of the best quality (I literally watched the batches being made) and of the perfect formulas (well, of course, I made them) with nothing in there that you don't need.
I have been a lifelong exerciser and lover of healthy food. I am told that as a young child I would turn away cookies and cake for strawberries and carrot sticks. I started bodybuilding at 18 years old and have been competing in bodybuilding, figure and physique divisions since then. Being a Health Performance Coach, owner of Truvidity Labs, and a national competitive bodybuilder gives me the opportunity bring together all the things that I am most passionate about: serving as a role model for healthy lifestyle behaviors, helping others achieve their true health potential, and providing people with the highest quality, premium nutritional supplements at an affordable price with 100% confidence.
